System and method for business entities to receive product and brand related customer input and other data.

摘要

A system and method for business entities to solicit product and brand related feedback from the authenticated customers through use of browser run feedback application on the internet enabled mobile devices of customers, where customer opts to wirelessly connect their mobile device with the feedback software and the software: captures customer location; verifies customers as genuine user of products; initiates the feedback session; presents the identification and feedback forms to the mobile device; captures and relays the feedback data to the business in real-time; and offers reward coupon to the customer after successful submission of the feedback form. System includes custom tags encoded with product information and embedded in the product and related paraphernalia. Geographical co-ordinates and personal information obtained from participants are plotted on a grid or a map to provide macro analysis and micro analysis to businesses.

主权项

1. Method for allowing business entities to receive product and brand related input from customers through the use of internet connected mobile terminals, involving steps of: creation of a custom tag encoded with product related information; placing the custom tag on the product and related paraphernalia; customer opting to wirelessly extract the information from the custom tag using a browser run application on their mobile device; initiating the browser session using a session token generated by the authentication server; requesting geographical coordinates of the customer; comparing information extracted from custom tag and geographical coordinates with information stored in the authentication server for verification of customer's product purchase; upon verification based on set criteria, presenting the optimized customer identification and feedback page generated by a feedback server to the mobile device; capturing the feedback data entered by customer and storing it in feedback server; offering reward coupon generated by the rewards server to the customer after successful submission of the feedback form; updating the density map stored in the map server using the geographical coordinates provided; relaying the unprocessed and processed feedback data stored in feedback server and map data stored in map server to a dashboard in real-time; and displaying the relayed data in graphical format on the dashboard.