CLUSTERING OF ADS WITH ORGANIC MAP CONTENT

摘要

A system and method for facilitating clustering of ads and map content, the method including receiving a request associated with a target region on a map from a user device, identifying an ad for display to a user based at least in part on the received search request, determining a location associated with an ad of the one or more ads, determining a region criteria based on the location of the ad, retrieving, one or more map content items having a location meeting the determined region criteria, comparing the ad and the retrieved one or more map content items to identify a map content item associated with the same entity as the ad and providing the ad and the identified map content item to the user at the user device, wherein the map content item is displayed as a single entity with an identifier of the map content item.

主权项

1. A computer-implemented method for facilitating clustering of ads and map content, the method comprising:
receiving, using one or more computing devices, a search request from a user device, wherein the search request is associated with a target region on a map; identifying, using the one or more computing devices, an ad for display to a user based at least in part on the search request, the ad being associated with an entity; determining, using the one or more computing devices, a location associated with the ad; determining, using the one or more computing devices, a region criteria based on the location of the ad, wherein the region criteria includes criteria defining an area around the location of the ad; generating, using the one or more computing devices, a second request for retrieving one or more map content items having a location satisfying the region criteria; retrieving, using the one or more computing devices, the one or more map content items having a location satisfying the region criteria in response to the second request, each of the one or more map content items being associated with an entity; comparing, using the one or more computing devices, the ad and the retrieved one or more map content items to identify a map content item associated with the same entity as the ad; and providing, using the one or more computing devices, the ad and the identified map content item to the user at the user device, wherein the ad and an identifier of the identified map content item are displayed as a single item.