| 主权项 |
1. A host server for providing an electronic messaging system in a retail environment, the host server comprising:
a host processor; and a host memory including instructions that, when executed by the host processor, cause the host processor to execute operations comprising:
creating an electronic message board in association with a retailer, the electronic message board being stored in a message board database and being accessible in the retail environment to a consumer via a log-in process;determining a host advertisement in association with the retailer, the host advertisement being stored in a host advertisement database that includes advertisements of a plurality of indirect advertisers obtained by the host server;displaying the host advertisement on the electronic message board;providing the retailer with retailer access controls which enable the retailer to access and control a content of the electronic message board, wherein the retailer access controls enable the retailer to provide advertiser access controls to a direct advertiser obtained by the retailer, the advertiser access controls enabling the direct advertiser to access and control the content of the electronic message board, the advertiser access controls being different than the retailer access controls. |
