| 发明名称 |
SYSTEM AND METHOD FOR AUDIENCE TARGETING |
| 摘要 |
A method and system for audience targeting is disclosed. According to one embodiment, a computer-implemented method comprises logging content consumed by a first group of users. The content is categorized into a set of topics. The set of topics are mapped to a plurality of users in a trade zone. Based on profile matching and according to a topic of an advertisement campaign, a second group of users are identified from the plurality of users. |
| 申请公布号 |
US2014278973(A1) |
申请公布日期 |
2014.09.18 |
| 申请号 |
US201313843276 |
申请日期 |
2013.03.15 |
| 申请人 |
MaxPoint Interactive, Inc. |
发明人 |
Lowe Mark;Cron Andrew;Elder Walter;Bruger Erika;Postelnik Igor |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A computer-implemented method comprising:
logging content visited by a first group of users; categorizing the content into a set of topics; mapping the set of topics to a plurality of users in a trade zone; and identifying a second group of users from the plurality of users based on profile matching of the second group of users with the first group of users according to a topic of an advertisement campaign. |
| 地址 |
US |
