Identifying Target Audience for a Product or Service

摘要

A method for selecting potential customers for a product/service using a computer server is provided. The computer server collects information consumption activity data, conversion data, and demographic data from panelists that have agreed to share their data with the computer server. For each panelist, the computer server identifies a set of product/service keywords from the information consumption activity data associated with the panelist. For each keyword, the computer server aggregates the demographic data of the panelists associated with the keyword using their conversion data and generates a set of demographic attributes in order to characterize potential customers of the product/service. Subsequently, in response to a request from a client device for characterizing potential customers of a product/service, the computer server identifies product/service keywords and then generates a demographic characterization for the product/service by aggregating the demographic attributes associated with the keywords.

主权项

1. A method for selecting potential customers for a product/service, comprising:
at a computer server having memory and one or more processors:
collecting one or more of information consumption activity data, conversion data, and demographic data from a plurality of panelists;identifying a set of product/service keywords for each panelist from the information consumption activity data associated with the panelist;for each of the set of product/service keywords:
aggregating the demographic data of the plurality of panelists who are associated with the product/service keyword using the conversion data; andgenerating a set of demographic attributes from the aggregated demographic data in order to characterize potential customers of the product/service.