SYSTEMS AND METHODS FOR GENERATING TARGETED ADVERTISING

摘要

Systems and methods of providing targeted advertising are provided. Physiological information is collected from a wearable monitoring device attached to a body of a first subject over a period of time, such as multiple days, weeks, or months. Exemplary physiological information includes pulse rate information, body temperature information, breathing rate information, blood pressure information, cardiac output information, and blood gas level information. The collected physiological information is analyzed to generate a profile for the first subject. At least one advertisement is selected in response to the profile, and presented to a second subject not wearing a monitoring device, wherein the first and second subjects have at least one matching demographic.

主权项

1. A method of providing targeted advertising, comprising:
collecting physiological information from a wearable monitoring device associated with a first subject over a period of time, wherein the wearable monitoring device includes at least one physiological sensor; analyzing the physiological information collected over the period of time to generate a profile for the first subject; and selecting at least one advertisement in response to the profile; and presenting the at least one advertisement to a second subject, wherein the first and second subjects have at least one matching demographic.