发明名称 CROSS-DOMAIN ID SYNCHRONIZATION IN ONLINE ADVERTISEMENT
摘要 <p>Disclosed is a computer-implemented method for audience ID synchronization in a data management platform. In one embodiment, the method includes receiving a first redirect traffic from a first domain during a first browser session, in response to a web browser loading an embedded web object on a web page of the first domain; identifying a consumer user by searching through a cookie cache of the web browser to determine whether an unity identifier has been assigned in the cookie cache by the data management platform; in response to determining no unity identifier has been assigned to the consumer user, generating a cookie containing a new unity identifier and dropping the cookie in the cookie cache of the web browser; and synchronizing identifiers for the consumer user with a partner platform by updating a matching table of the identifiers with either the identified unity identifier or the new unity identifier.</p>
申请公布号 WO2014146099(A1) 申请公布日期 2014.09.18
申请号 WO2014US31060 申请日期 2014.03.18
申请人 TURN INC. 发明人 SHOTTAN, JONATHAN
分类号 G06Q30/02 主分类号 G06Q30/02
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