Method to increase content relevance using insights obtained from user activity updates

摘要

Embodiments are directed towards ranking candidate pieces of content for publication based on a weighted combination of an “activity score” and a “trending score”. In one embodiment, the activity score measures social activity related to the content, such as how much the content has been shared, viewed, or commented on. In one embodiment, the trending score indicates a measure of trending topics contained in the content. In one embodiment, trending topics are keywords derived from an analysis of social activities across the internet, such as blog posts, wall posts, tweets, comments, ratings, tags, videos, pictures, and the like. In one embodiment, a topic is trending if it surpasses a minimum absolute threshold of social activity as well as a percentage increase in social activity.

主权项

1. A network device, comprising:
a processor; and a memory storing instructions that, when executed by the processor, cause the network device to perform actions including: receiving a plurality of candidate pieces of content;
receiving a plurality of aggregated user activity streams, each aggregated user activity stream containing a record of at least one social activity performed by a user on a web page;extracting a plurality of topics from the plurality of aggregated user activity streams;calculating a velocity of each extracted topic based on a difference between a metric of the topic over a first period of time and a metric of the topic over a second period of time, wherein the second period of time came before the first period of time;calculating a trending score for each of the plurality of candidate pieces of content based on a measure of the velocities of one or more extracted topics contained in the candidate piece of content;ranking the plurality of candidate pieces of content based on the trending score; andpublishing one or more of the plurality of candidate pieces of content based on the ranking.