System and method for directing attention to Web site functionality

摘要

A system determines if functionality offered via a Web site is being underutilizing by a user, e.g., not being using at all or not being using with some desired degree of regularity. When it is determined that the functionality offered via the Web site is being underutilized by the user, the system provides an email to the user to direct the attention of the user to this functionality of the Web site.

主权项

1. A non-transitory computer readable media having stored thereon instructions which, when executed by a computer, performing steps comprising:
determining from monitored interactions of a user with a first functionality offered via a Web site if a user has interacted with the first functionality offered via the Web site less than a threshold number of times; and when it is determined that the user has interacted with the first functionality offered via the Web site less than the threshold number of times, causing an email to be sent to the user wherein content within the email functions to highlight the first functionality offered via the Web site to the user.