Alternative advertising in prerecorded media

摘要

Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

主权项

1. A method of delivering targeted advertising to a user of a stored video system, the method comprising:
providing a video for playback to the user, the video including programming content and at least one advertising segment; detecting a trick play command corresponding to the at least advertising segment; and in response to the trick play command, presenting an alternative advertisement such that at least a portion of the at least one advertising segment remains visible to the user after initiation of the trick, play command and is displayed in combination with the video for playback, the alternative advertisement including interactive content and the advertising content is selected, from a source other than the video for playback.