A METHOD AND SERVER FOR RETURNING ESTIMATED VALUES OF SEARCHED KEYWORDS IN A WHOLE ACCOUNT

摘要

Techniques for returning estimated value of search keywords of an entire account include, for the entire account, obtaining one or more selected search keywords and their respective forecast periods and parameter settings. An estimated value of a respective search keyword in the respective forecast period is forecasted. Based on stored historical data and parameter settings of the respective search keyword, the estimated value of the respective search keyword is modified to obtain a modified estimated value. The modified estimated value of each search keyword is added up to generate an estimated value of the entire account. The estimated value of the entire account is returned to a client terminal from which the entire account is logged in. The present disclosure modifies the respective search keyword's estimated value so that the estimated value of the entire account satisfies the expected value of the client.