METHOD AND SYSTEM FOR OFFER TARGETING BASED ON OFFER REDEMPTION

摘要

A method for distributing an offer to a consumer based on redemption history includes: storing consumer profiles, each including a consumer identifier and offer redemption data; receiving redeemed offers associated with a consumer identification, the offers associated with offer categories; identifying a specific profile, wherein the consumer identifier of the profile corresponds to the consumer identification; storing, in the offer redemption data of the specific profile, the redeemed offers; generating a behavioral profile for the specific profile based on the corresponding offer redemption data, wherein the behavioral profile includes a propensity to redeem an offer for each offer category; and transmitting an offer to a consumer associated with the specific profile, based on an offer category associated with the offer and the propensity to redeem an offer for that offer category associated with the consumer.

主权项

1. A method for distributing an offer to a consumer based on redemption history, comprising:
storing, in a consumer database, a plurality of consumer profiles, wherein each consumer profile is associated with a consumer and includes at least a consumer identifier and offer redemption data; receiving, by a receiving device, a plurality of redeemed offers associated with a consumer identification, wherein the plurality of redeemed offers are associated with a plurality of offer categories; identifying, by a processing device, a specified consumer profile, wherein the consumer identifier of the specified consumer profile corresponds to the consumer identification; storing, in the offer redemption data of the specified consumer profile, the received plurality of redeemed offers; generating, by the processing device, a behavioral profile for the specified consumer profile based on the corresponding offer redemption data, wherein the behavioral profile includes at least a propensity to redeem an offer for each offer category of the plurality of offer categories; and transmitting, by a transmitting device, an offer to a consumer associated with the specified consumer profile, based on a specific offer category associated with the offer and the propensity to redeem an offer for the specific offer category of the consumer associated with the specified consumer profile.