APPARATUS AND METHOD FOR PROCESSING A MULTIMEDIA COMMERCE SERVICE

摘要

Disclosed in the present specification are a multimedia commerce service device and a method thereof. According to the present invention, the multimedia commerce service device and the method thereof includes a communications module which transmits or receives data; a storage module which stores service usage patterns of users who use a multimedia commerce service; a sensing module which senses an action of a user who uses the multimedia commerce service from a CPE of the user; an extraction module which extracts a service usage pattern of the user according to the action of the user; an editorial module which edits the composition of a browser screen for the multimedia commerce service provided for the CPE according to the extracted service usage pattern of the user; and a controller which controls the communications module, storage module, sensing module, extraction module, and editorial module and provides data about recommended commerce services for the corresponding CPE through the edited browser screen according to the service usage pattern of the user.