SYSTEM AND METHOD FOR MEDIA AND COMMERCE MANAGEMENT

摘要

A computer-based integrated advertising management platform implements ad pricing options via a Business Rules Management System configured to enable rules-based pricing while avoiding large, multi-dimensional sets of rate tables that must be stored to cover all possible combinations of options. A user makes selections on an ad booking form, pricing rules are checked in the background, and the remaining options and current price displayed to the user are updated. The Rules Engine incorporates an integrated third-party Drools BRMS. Client applications access BRMS functions through a “BRMSEngine” abstraction layer, which preloads rules in compiled binary form to build a rules cache for best performance.

主权项

1. A computer system for media and commerce management comprising:
a user interface interacting with a sales component, the sales component configured to allow a user to select pricing options; a rules engine in communication with the sales component and a processor, the rules engine configured to contain instructions operable to be executed by the processor to generate an updated price using the selected pricing options; and a pricing database in communication with the rules engine and containing pricing information, the rules engine using the pricing information to compute the updated price.