| 主权项 |
1. A non-transitory computer readable medium storing a video commerce application that when executed by at least one processor provides a video player having a graphical user interface (“GUI”), the GUI comprising:
a single frame video display area for presenting video content; a floating menu box, wherein the floating menu box is located within the single frame video display area for providing a consumer with a plurality of interactive control elements, the interactive control elements comprising:
at least one media navigation tool for controlling the viewing of video content provided in the single frame video display area;a product catalogue tool, wherein interaction with the product catalogue tool provides the consumer with a first pop out display within the single frame video display area and on top of the video content for presenting one or more products presented in the video presentation for purchase;an account access tool for managing consumer account information; anda shopping cart for storing product items selected for purchase by the consumer, wherein selection of a shopping cart tool associated with the shopping cart provides the consumer with a second pop out display within the single frame video display area for completing a transaction to purchase items present in the shopping cart, wherein the transaction does not require the consumer to register for an account with a commerce platform of the video commerce application, wherein viewing the video content in the single frame video display area provides the consumer with selectable product items displayed during the presentation of the video content without interrupting the viewing of the video content and allowing the purchase of those items without requiring the consumer to depart away from the single frame video display area. |
