SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES

摘要

The disclosed embodiments include methods, systems, and articles of manufacture for providing advertising services. In one embodiment, a system is provided for receiving a user registration request, identifying advertisements in content presented at client devices of the user during a first time period, providing alternative advertisements to the client devices in substantially real-time to replace the identified advertisements, receiving user financial data indicating purchases of the user during the first time period, associating user purchases with the alternative advertisements provided during the first time period based on the user's financial data, and determining an efficacy score one or more of the alternative advertisements based on the association.

主权项

1. A system for providing consumer advertising, comprising:
one or more memory devices storing instructions; and one or more processors configured to execute the instructions to:
receive a user registration request that includes at least an authorization to receive data indicating content presented at one or more client devices associated with a user and an authorization to access financial service account data associated with the user;identify advertisements in content presented at the one or more client devices during a first time period;provide alternative advertisements to the one or more client devices in substantially real-time for presentation in place of the identified advertisements;determine user financial service account data associated with one or more user financial service accounts and further associated with the user;determine, based on the one or more user financial service accounts, user financial data indicating one or more user purchases during the first time period;associate the one or more user purchases with one or more alternative advertisements provided during the first time period based on at least the received user financial data; anddetermine an efficacy score for each of the one or more alternative advertisements based at least on the association of the one or more user purchases with one or more alternative advertisements.