| 发明名称 |
METHODS AND APPARATUS TO MEASURE EXPOSURE TO MOBILE ADVERTISEMENTS |
| 摘要 |
Methods and apparatus to measure exposure to mobile advertisements are disclosed. An example apparatus includes a panelist database containing first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time; an advertising vehicle database containing second time-location data identifying a second set of physical locations of a second vehicle at corresponding points in time, the second vehicle to display a first advertisement; and credit logic to determine whether to credit the first vehicle with an exposure to the first advertisement based on the first time-location data and the second time-location data. |
| 申请公布号 |
US2014257969(A1) |
申请公布日期 |
2014.09.11 |
| 申请号 |
US201313793771 |
申请日期 |
2013.03.11 |
| 申请人 |
Topchy Alexander Pavlovich;Soundararajan Padmanabhan |
发明人 |
Topchy Alexander Pavlovich;Soundararajan Padmanabhan |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method comprising:
accessing first time-location data identifying a first set of physical locations of a first vehicle at corresponding points in time; accessing second time-location data identifying a second set of physical locations of a second vehicle at corresponding points in time, wherein the second vehicle displays a first advertisement; and determining whether to credit the first vehicle with an exposure to the first advertisement based on the first time-location data and the second time-location data. |
| 地址 |
New Port Richey FL US |
