SYSTEM AND METHOD FOR REAL-TIME PRIORITIZED MARKETING

摘要

Computer-implemented methods are provided for the delivery and/or prioritization of electronic marketing and promotional offers to a client device. In some embodiments, user context information associated with a user, and/or extrinsic context information, is employed to identify matching offers for a user, and to prioritize and optionally rank a subset of the matching offers. In other embodiments, user context information, and optionally extrinsic context information, is employed to dynamically trigger the activation and optional customization of offers for users, according to triggering logic and trigger parameters. In other embodiments, extrinsic context information is employed for triggering the availability of offers to one or more users, according to triggering logic and trigger parameters.

主权项

1. A method of determining a prioritized subset of electronic offers for display on a client device associated with a user, the method comprising:
a) obtaining user context information associated with the user; b) obtaining, a set of valid offers that are associated with the user context information; c) processing the set of valid offers and the user context information to identify a set of matching offers that is relevant to the user; and d) processing the set of matching offers and the user context information according to offer prioritization rules to obtain a prioritized subset of the matching offers for display on the client device.