Systems and Methods for Scoring Keywords and Phrases used in Targeted Search Advertising Campaigns

摘要

Systems and methods for scoring phrases and keywords utilized in the generation of targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a keyword and phrase scoring device includes a processor, a keyword and phrase scoring application, phrase key data, and language model performance data including category and attribute data with associated keywords and keyword performance data, wherein the keyword and phrase scoring application configures the processor to obtain a plurality of unscored keywords, identify keyword patterns in a portion of the plurality of unscored keywords, generate a keyword model based on a set of key columns, create a training language model incorporating phrase key data from the key columns using category and attribute data within the language model performance data, and score the plurality of unscored keywords based on the keyword model and the training language model.

主权项

1. A keyword and phrase scoring device, comprising:
a processor; a memory connected to the processor and configured to store a keyword and phrase scoring application; a shared phrase key database configured to store phrase key data; and performance data storage configured to store language model performance data comprising category and attribute data with associated keywords and keyword performance data; wherein the keyword and phrase scoring application configures the processor to:
obtain a plurality of unscored keywords;identify keyword patterns in a portion of the plurality of unscored keywords;generate a keyword model based on a set of key columns, where the key columns are based on phrase keys contained within the identified patterns and corresponding phrase key data contained within the shared phrase key database;create a training language model incorporating phrase key data from the key columns using category and attribute data within the language model performance data matching phrase key data contained within the shared phrase key database; andscore the plurality of unscored keywords based on the keyword model and the training language model.