| 摘要 |
Methods and systems are provided that can include iconization and later play of video content items, such as advertisements. During presentation of an online video, video advertisements may be presented. Upon user selection, during or after presentation of a particular video advertisement, the advertisement may cease to be presented, but an icon may be displayed that represents the video advertisement. The icon may be displayed in an area adjacent to the online video display area, which area may include multiple icons. Later, upon user selection of the icon, the video advertisement may be played, or may continue playing, utilizing local storage of the video advertisement. This, in turn, may provide, for example, efficient, convenient user access to the video advertisement, leading to enhanced advertisement performance with minimal intrusive impact on the user experience as a whole. |
| 主权项 |
1. A system comprising one or more processors and a non-transitory storage medium comprising program logic for execution by the one or more processors, the program logic comprising:
an advertisement iconization engine that, during presentation of an online video to a user, for each of a set of video advertisements presented, at least in part, to the user on a device of the user, after presentation of at least a portion of a duration of the video advertisement and upon a first selection of the user:
ceases presentation of the video advertisement, including display of any portion thereof; andin a first display area outside of a display area of the online video, causes display of an icon, representing the video advertisement and provided or selected by an advertiser, among other displayed icons representing other video advertisements; and an iconized advertisement play engine that, upon user selection of the icon and utilizing storage of the video advertisement on the device of the user, initiates presentation of at least a portion of the video advertisement. |
