发明名称 SYSTEMS AND METHODS FOR ALTERING THE SPEED OF CONTENT MOVEMENT BASED ON USER INTEREST
摘要 Techniques are provided which enhance a user's browsing experience by bringing greater attention to potentially relevant advertising content amidst non-relevant content. When a user access a browser to view content, information related to the interests of the user are used to identify relevant browser content to be used for potential advertisement targeting. The identified browser content is highlighted and stored for future use and the browser scroll settings are altered during the user's browsing session. In some embodiments, the settings are altered such that a user's ability to scroll through any identified browser content while displayed is slowed and the user's ability to scroll through the remaining browser content while displayed is quickened.
申请公布号 US2014258890(A1) 申请公布日期 2014.09.11
申请号 US201313791401 申请日期 2013.03.08
申请人 YAHOO! INC. 发明人 Kamdar Gaurav
分类号 G06F3/0485 主分类号 G06F3/0485
代理机构 代理人
主权项
地址 Sunnyvale CA US