A lamp assembly (1) comprises at least a light source (8) and a reflector for reflecting light from the light source (8). The reflector is positionable with respect to the light source (8) in at least a first position and a second position to obtain a spot-like light emission in the first position and a more or less omnidirectional light emission, in the second position, of the light emitted by the lamp assembly (1). The lamp assembly (1) comprises a reflective layer (7). In the first position of the reflector at least part of the light is reflected by the reflector as well as by the reflective layer (7). In the second position of the reflector at least part of the light is reflected by the reflector and passes along the reflective layer (7).