| 摘要 |
PROBLEM TO BE SOLVED: To predict an advertisement effect with a display mounted on a movement body as an advertisement medium on the basis of a movement status and an exposure status of the display of the movement body.SOLUTION: An advertisement effect prediction device 100 which is mounted on a movement body 1 having a display 10 and is moved with the movement body comprises: an advertisement storage unit 110 for storing an advertisement; a population information storage unit 150 for storing position information and population information in association with each other; an advertisement display control unit 120 for controlling display of the advertisement on the display; a position information acquisition unit 130 for, when the advertisement is displayed on the display 10, acquiring the position information of the movement body 1 at predetermined intervals; a population information acquisition unit 160 for acquiring the population information from the population information storage unit 150 on the basis of the position information acquired by the position information acquisition unit 130; and an advertisement effect prediction unit 170 for predicting an advertisement effect by the advertisement on the basis of the population information acquired by the population information acquisition unit 160. |
