METHOD OF COLLECTING ADVERTISEMENT TARGET INFORMATION, ADVERTISEMENT DISPLAY METHOD, APPARATUS USING THE SAME AND ADVERTISEMENT SERVER

摘要

A device for collecting advertisement target information to select an advertisement to be displayed on an advertisement display device mounted on a moving body according to an embodiment of the present invention comprises an advertisement target information collection unit for extracting advertisement target information about an advertisement to be displayed on an advertisement display device of a moving body; and a communications unit for receiving an advertisement target information extraction message from the moving body when the moving body enters within a predetermined distance from a station, and transmitting the advertisement target information to an advertisement server to select an advertisement related to the advertisement target information.