SHELF TO CONSUMER PLATFORM

摘要

The present disclosure provides a system, apparatus and means for addressing the limitations of existing technology and practices with respect to in-store advertising. The present disclosure enables marketers to direct commercial messages to consumers whilst enabling consumers to control or influence if and when messages are received, as well as the content of the messages. The disclosure can provide this functionality is through the use of broadcast beacons and demand beacons. The disclosure also provides a means for interacting with applications located on PEDs, including from a sleeping or non-active state and ensuring that the messages transmitted are secure. The disclosure also provides a means for marketers to design, track and alter in real-time a marketing strategy, including on a store-by-store basis.

主权项

1. A system for transmitting in-store advertisement comprising:
a consumer associated personal electronic device (PED), said PED running an application associated with a store; a database located on a computer system, comprising a number of commercial messages; a beacon for connecting to said database and transmitting a portion of said number of commercial messages to said application located on said PED;
wherein said beacon is selected from the group comprising:
a broadcast beacon, wherein said beacon transmits to all associated applications located within a broadcast zone; anda demand bacon, wherein said beacon's transmission range is not greater than 6 inches;wherein said beacon's broadcast comprises a first protocol transmission for establishing a connection to said PED, and a second transmission for communicating said commercial messages; a protocol for connecting said database to a second database, enabling a:
outputting a tracked result of said commercial message; andobtaining information from said second database information related to a consumer.