ORGANIZATION OF CAMPAIGN PERFORMANCE DATA SNAPSHOT CARDS IN CARD FEEDS AND CARD BOARDS

摘要

Systems and methods are disclosed for facilitating collaboration amongst individuals working on a coordinated campaign toward certain goals. In furtherance of these goals, the individual team members use technical resources provided by specialized tools, which are also sometimes referred to as applications or products. As the campaign progresses, these applications generate a large volume of data, some of which may be useful to teams other than those which were originally responsible for producing the data. In certain embodiments a campaign manager platform is used to facilitate data sharing and collaboration amongst the various teams that comprise a campaign. In such embodiments the individual team members interact not only with the applications specifically adapted for their team, but also with the campaign manager, which provides a medium for exchanging data and ideas with other teams. This advantageously facilitates data sharing and collaboration amongst the teams, thereby enhancing the overall campaign success.

主权项

1. A method of distributing data generated in an online marketing campaign, the method comprising:
receiving, by a campaign manager platform, marketing data from a plurality of diverse campaign applications; using the received marketing data to generate a plurality of data cards; displaying a first subset of the data cards in a card feed associated with a user, wherein the first subset of the data cards is selected based on an interaction history between the user and the plurality of campaign applications; and displaying a second subset of the data cards in a card board associated with the user, wherein the second subset of the data cards is selected based on a user's data card selection taken from the first subset.