EXPANDED OVERLAY STATE FOR CAMPAIGN PERFORMANCE DATA SNAPSHOT CARDS

摘要

Systems and methods are disclosed for facilitating collaboration amongst individuals working on a coordinated campaign toward certain goals. In furtherance of these goals, the individual team members use technical resources provided by specialized tools, which are also sometimes referred to as applications or products. As the campaign progresses, these applications generate a large volume of data, some of which may be useful to teams other than those which were originally responsible for producing the data. In certain embodiments a campaign manager platform is used to facilitate data sharing and collaboration amongst the various teams that comprise a campaign. In such embodiments the individual team members interact not only with the applications specifically adapted for their team, but also with the campaign manager, which provides a medium for exchanging data and ideas with other teams. This advantageously facilitates data sharing and collaboration amongst the teams, thereby enhancing the overall campaign success.

主权项

1. A method of managing an online marketing campaign, the method comprising:
displaying a data card in a board associated with a campaign member, wherein the data card includes a first dataset received from a campaign application that is used by the campaign member; and in response to receiving a selection indication from the campaign member with respect to the data card, displaying an expanded overlay state of the data card, wherein the expanded overlay state provides a second dataset received from the campaign application and a comments interface, wherein the comments interface is configured to receive at least one of textual and graphical input from the campaign member.