Providing Advertisements in Response to Navigation on an Electronic Device

摘要

Certain embodiments involve providing advertisements in response to navigation on an electronic device. On a mobile or other electronic device navigation may be controlled by moving a focus indicator amongst a group of displayed items. Certain embodiments provide an advertisement break between navigation items. When a user crosses the advertisement break by navigating the focus indicator from an item on one side of the advertisement break to an item on the other side, an advertisement is presented to the user.

主权项

1. A computer implemented method comprising:
providing a navigation area for an electronic device, the navigation area comprising a plurality of items, wherein a focus indicator distinguishes one or more items from other items of the plurality of items within the navigation area, wherein at least a portion of the navigation area is displayed on the electronic device and input on the electronic device moves the focus indicator; providing an advertisement break in a location in the navigation area between a first item and a second item; receiving input to move the focus indicator from the first item to the second item; determining, by a processor of a computer system, an intersection of a movement path of the focus indicator and the advertisement break as the focus indicator moves from the first item to the second item; wherein the focus indicator can only move from the first item to the second item via the movement path intersecting the advertisement break; and in response to determining the intersection of the movement path and the advertisement break, providing an advertisement on the electronic device, the advertisement in an un-displayed state prior to determining the intersection of the movement path and the advertisement break.