Center store design, method and arrangement for retail markets

摘要

A shelving layout concept which allows selective configuration and reconfiguration of the orientation of certain shelving systems within the central portion of a store to create a PrimeZone area including an assembly of End Caps, Center Caps, Power Sets, Corner Boards, Hot Spots and Banner Boards, the combination of which provides a solution for enabling retailers to re-invigorate their Center Store, increase their vendor promotional revenue, and increase their in-store sales due to more favorable consumer response to greater promotional activity and the continuing change of product venues in key areas of the store layout. The concept also includes novel hardware which enables the reconfiguration of the shelving layout to accommodate vendors' desire to change display schemes.

主权项

1. A store arrangement of product display units defining a Primezone sub-area within a Center Store area of a store design of the type including a Center Store area having a plurality of long parallel rows of product display units respectively separated by customer walking aisles, the arrangement being implemented by a process comprising:
providing a first break in a portion of a first row of the Center Store, and a second break in a corresponding portion of an adjacent second row of the plurality of long parallel rows of product display units of the Center Store area; providing a first Center Cap having an elongated product display system including a plurality of display units and having one end thereof disposed in engagement with an end of a first display unit of the first row and bordering one side of said first break, said first Center Cap being oriented to have the length thereof extending at a first angle relative to the length of the first row and toward said second break; providing a second Center Cap having one end thereof disposed in engagement with a second display unit of the first row and bordering the other side of the break in the first row, said second Center Cap being oriented to have the length thereof extending at a second angle relative to the length of the first row and toward said second break; and providing first means joining the other ends of the first and second Center Caps to form a first alcove-like Power Set area within and around which to display products; wherein products disposed on one side of said first Center Cap generally face customers entering the aisle between the first and second rows from one side of the store, and products disposed on one side of said second Center Cap generally face customers entering the aisle between the first and second rows from the opposite side of the store; and wherein one side of said second break in said second row, is bordered by a first End Cap positioned no closer to said first Center Cap than the width of the aisle between said first and second rows, and the other side of said second break is bordered by a second End Cap positioned no closer to said second Center Cap than the width of the aisle between said first and second rows, thereby providing pathways joining said first aisle to said second aisle; providing breaks in a third row adjacent said second row and in a fourth row adjacent said third row of the plurality of long parallel rows of product display systems in the Center Store area; providing a third elongated product display system having one end thereof disposed in engagement with a display system forming one side of the break in said fourth row and extending at a first angle relative to the length of the fourth row and toward the break in said third row; providing a fourth elongated product display system having one end thereof disposed in engagement with a display system forming the other side of the break in said fourth row and extending at a third angle relative to the length of said fourth row and toward the break in the said third row; and providing second means joining the other ends of said third and fourth elongated display systems to form a second alcove-like Power Set area within which to display products, said third and fourth elongated display systems being separated from corresponding sides of the break in said third row to form passageways connecting the customer walking aisle disposed between said third and fourth rows and the customer walking aisle disposed on an opposite side of the third row.