摘要 |
<p>METHODS AND APPARATUS TO MEASURE EXPOSURE TO STREAMING MEDIA Methods and apparatus to measure exposure to streaming media are described. An example method includes demultiplexing a closed captioning transport stream from a media stream, the media stream intercepted intermediate a media device and a display. Metadata is extracted from the closed captioning transport stream. At least one of the metadata or data based on the metadata is exported to a media measurement server. PA7199-722A' 1 OR7AI TAM Attorney Docket No.: 89887US01 PROVIDER 120 SERVICE PROVIDER IDENTIFIER 170 TRANSCODER -130 METADATA FACILITY TRANSMITTER 150</p> |