NON-EXPANDING INTERACTIVE ADVERTISEMENT

摘要

An embodiment is directed to a non-expanding advertisement that displays a video loop or a portion of a video within the advertisement. If the user interacts with the advertisement, the entire video is played within the advertisement without expanding. The user is not given the option to stop or pause the video. In addition, since the advertisement does not expand, the user is not given the option to close the video, ensuring that a complete view of the video is delivered to the user.

主权项

1. A non-expanding interactive advertisement for presentation to a user of a display device, comprising:
an advertisement configured to operate in an invitation state, a countdown state, and an engaged state within a boundary of an advertisement space displayed on the display device, the advertisement configured to display one or more portions of a video within the advertisement space during the invitation state, the advertisement configured to change from the invitation state to the countdown state in response to a user interaction, the advertisement configured to display one or more media assets during the countdown state informing the user that the video will play at an end of a countdown, the advertisement configured to change from the countdown state to the engaged state in response to the countdown expiring, the advertisement configured to display the video during the engaged state without expanding the video outside of the boundary of the advertisement space so as to not disrupt other content displayed within a primary display space of the display device, and wherein the advertisement is configured to prevent the user from terminating the video during the engaged state.