| 摘要 |
<p>The present invention relates to a system for displaying and charging for an advertisement by advertisement media ratings, which is capable of correctly charging advertisement fees according to the advertising efficiency of each of the advertisement media by categorizing the advertisement media so as to apply the ratio of advertisement unit costs differentiated according to a return on investment (ROI). The main elements of the present invention comprise: an advertisement management module (202) for managing information on an advertiser and an advertisement provided by the advertiser; an advertisement media management module (206) for managing information on advertisement media displayed by the advertisement; an advertisement media rating selection module (208) for categorizing advertisement media into different ratings according to the ROIs of registered advertisement media; an advertisement unit cost application module by advertisement media ratings (210) for applying an applied ratio of the differentiated advertisement unit cost according to ratings when groups of the ratings of the advertisement media in which the advertisements are displayed by the advertisement media rating selection module (208) are confirmed; an advertisement display module (212) for displaying the advertisement in the advertisement media which is displayed on a client; an advertisement fee calculating module (214) for reselecting and calculating the advertisement fee in consideration of the ratio of unit cost as a final advertisement fee and unit cost by advertisement medium when an advertisement is exposed while advertisement media are displayed on the client (100).</p> |
