PROVIDING TARGETED MESSAGES VIA A SOCIAL MEDIA SYSTEM WHILE CONCEALING TIES TO THE MESSAGE SOURCE

摘要

A method for electronically providing targeted messages can begin when a source-concealing targeted messaging system receives data items provided by a source user that define a targeted message that is to be presented within a social media context. The data items can include a set of recipients, a message body, and a set of trigger conditions indicating when the targeted message is to be presented to the recipients. The recipients can be members of a contact list of the source user within the social media system providing the social media context. Satisfaction of the trigger conditions can be monitored and the social media system can be monitored recipients. When the trigger conditions are satisfied and a recipient is currently using the social media system, the targeted message can be presented within a user interface of the social media system, such that the source user appears unaffiliated with the targeted message.

主权项

1. A method for electronically providing targeted messages comprising:
receiving of a plurality of data items that define a targeted message that is to be presented within a social media context by a source-concealing targeted messaging system, wherein the plurality of data items are provided by a source user of the source-concealing targeted messaging system, wherein said plurality of data items comprises at least a set of at least one recipient, a message body, and a set of at least one trigger condition indicating when the targeted message is to be presented to the set of at least one recipient, wherein the source user and the set of at least one recipient are members of a social media system providing the social media context, wherein the at least one recipient is a member of a contact list of the source user within the social media system; monitoring the at least one trigger condition of the targeted message for satisfaction and the social media system for presence of the at least one recipient; and when the at least one trigger condition is satisfied and a recipient contained in the set of at least one recipient is currently active within the social media system, presenting the message body of the targeted message to the recipient within a user interface of the social media system, wherein an affiliation of the source user with the targeted message is concealed from the recipient in said presentation.