METHOD AND A SYSTEM FOR PREDICTING BEHAVIOUR OF PERSONS PERFORMING ONLINE INTERACTIONS

摘要

A person performs online interactions with an entity, and one or more interactions are registered as a partial sequence of interactions. The partial sequence is compared to stored sequences and associated final events defining an outcome, of persons who have previously performed interactions with the entity. A final event and/or a probability of a final event of the partial sequence is/are predicted, based on the comparing step.

主权项

1. A method for predicting behaviour of a person performing online interactions with an entity, the method comprising the steps of:
allowing a plurality of persons to perform online interactions with the entity, for each person:
registering a sequence of one or more online interactions between the person and the entity, said online interaction(s) taking place between an initial contact between the person and the entity, and a final event,registering a final event, said final event defining an outcome,associating the final event with the sequence of online interactions, and storing information regarding the sequence of online interactions along with information regarding the final event in a storage device, allowing a further person to perform online interactions with the entity, registering one or more online interactions between the further person and the entity, said one or more online interaction(s) forming a partial sequence of online interactions, comparing the partial sequence of online interactions to previously stored information regarding sequences of online interactions and final events, and predicting a final event and/or a probability of a final event of the partial sequence of online interactions, based on said comparing step.