The present invention relates to an electronic shelf label for supplying power dispersively to an electronic tag. Provided is the electronic shelf label comprising an electronic tag unit which comprises a plurality of the electronic tags to display information on an article to be responsible by each electronic tag and executes operation of receiving information on the article to be responsible by receiving supply of driving power supply which is set in advance; a transmitting unit which supplies the driving power supply to each of the electronic tags of the electronic tag unit; and a power management unit which supplies the driving power supply to each of the electronic tags through the transmitting unit and supplies power to at least one of each electronic tag among the electronic tags according to an order set in advance.
