Method of disseminating advertisements using an embedded media player page

摘要

A method of disseminating advertisements includes the step of transmitting to a media device (110) an embedded media player page for playing a media file. The embedded media player page allows a user of the media device (110) to create a bookmark for a browser. The bookmark points to the embedded media player page. The bookmark includes an address of the media file as a parameter. When the bookmark is used in the browser to play the media file, the embedded media player page instructs the media device (110) to request an advertisement from an advertisement server (104) for display in the embedded media player page.

主权项

1. A computer-implemented method of data collection, comprising:
receiving, from a media device, a request for at least one media file; transmitting, to the media device, information defining an embedded media player interface for playing the at least one media file, wherein the embedded media player interface includes:
a media file reference to an address for retrieving the at least one media file from a media file source;at least one advertising media reference to an address for retrieving at least one advertisement from an advertisement system, andinstructions, usable by the media device, for transmitting at least one media file identification message to a remote system; and receiving, from the media device, the at least one media file identification message for recordation in a log associated with the at least one media file.