发明名称 RELEVANT MULTIMEDIA ADVERTISING TARGETED BASED UPON SEARCH QUERY
摘要 A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.
申请公布号 CA2572513(C) 申请公布日期 2014.08.26
申请号 CA20052572513 申请日期 2005.07.01
申请人 AMERICA ONLINE, INC. 发明人 SUDANAGUNTA, SRINIVASAN;HOWE, KAREN NELSON;KOLAR, JENNIFER LYNN
分类号 G06F17/30;G06Q30/00 主分类号 G06F17/30
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