Incenting viewers to remain with their current digital media content

摘要

A system, method, and computer program by which a content provider can display an incentive for a user to remain with their current channel or program. When the user attempts to leave the current program, a pop-up window containing an incentive to remain with the current program is displayed. The user must respond to the pop-up window in order to proceed, whether the user chooses to leave or remain with the current program.

主权项

1. A method for encouraging a user to continue viewing content of a broadcast channel currently being played on a video device of the user, the method comprising:
detecting, by a processor, playing of the content on the user video device, the user video device capable of playing the content from the broadcast channel and other content from a multiplicity of other broadcast channels depending on a channel selection on the user video device; responsive to the processor receiving a user request to (a) switch the user video device from the currently played broadcast channel to another of the broadcast channels or (b) turn off the user video device, determining, by the processor, a description of an event which will not immediately follow but will subsequently occur in the content of the currently played broadcast channel, and in response, delaying the requested switch of the broadcast channel or the requested turn off of the user video device and instead displaying the description of the event as an encouragement to the user to continue playing the content of the broadcast channel on the user video device; and wherein the event is predetermined to be a highlight of the content of the currently broadcast channel.