Digital rights management systems and methods for audience measurement

摘要

Digital rights management systems and methods for audience measurement are disclosed. An example method to monitor a media content presentation disclosed herein comprises configuring a media handler to present the media content presentation, automatically processing a measurement rights agreement with a digital rights manager to determine whether the measurement rights agreement authorizes monitoring of the media content presentation, when the digital rights manager determines that monitoring of the media content presentation is authorized, configuring the media handler to obtain measurement information corresponding to the media content presentation, and when the digital rights manager determines that monitoring of the media content presentation is not authorized, configuring the media handler to prevent measurement information corresponding to the media content presentation from being obtained, but not preventing the media handler from being configured to present the media content presentation.

主权项

1. A method to monitor a media presentation, the method comprising:
determining whether a measurement rights agreement is stored locally in a media device including a digital rights manager; when the measurement rights agreement is determined to not be stored locally, retrieving the measurement rights agreement from a license server; processing (1) the measurement rights agreement obtained from the license server and (2) a license agreement separate from the measurement rights agreement with the digital rights manager, the digital rights manager implemented by a processor, the processing of the measurement agreement with the digital rights manager comprising making a first determination indicating whether the measurement rights agreement authorizes monitoring of a media presentation presented by a media handler included in the media device, the processing of the license agreement with the digital rights manager comprising making a second determination indicating whether the media handler is authorized to present the media presentation, the license server being separate from the media device including the digital rights manager and the media handler; when the digital rights manager determines that monitoring of the media presentation is authorized based on the processing of the measurement rights agreement, configuring, via the processor, the media handler to obtain measurement information corresponding to the media presentation; and when the digital rights manager determines that monitoring of the media presentation is not authorized based on the processing of the measurement rights agreement, configuring, via the processor, the media handler to prevent measurement information corresponding to the media presentation from being obtained, but not preventing the media handler from being configured to present the media presentation.