SYSTEM AND METHOD FOR GEOLOCATION OF SOCIAL MEDIA POSTS

摘要

A system for geolocation of social media posts, comprising a social search engine; a geolocation software module; and a network-attached database comprising at least a media storage and a metadata storage. The social search engine retrieves a plurality of social media content postings and stores them in the database; and the geolocation software module geolocates a first social media content posting by: extracting metadata from the posting; extracting embedded location data from the posting; identifying an author of the posting; determining if the metadata storage contains location-related data about the author, if one was identified; determining if author location data is available; identifying any known place names in the social media content posting; disambiguating a plurality of locations obtained; and geotagging the posting and storing the resulting geotagged posting in the metadata storage.

主权项

1. A system for geolocation of social media posts, comprising:
a social search engine stored and operating on a network-attached computer; a geolocation software module stored and operating on a network-attached computer; and a network-attached database comprising at least a media storage and a metadata storage; wherein the social search engine retrieves a plurality of social media content postings and stores them in the database; and wherein the geolocation software module carries out the following steps to geolocate a first social media content posting:
(a) extracting any metadata present in or associated with the social media content posting;(b) extracting any embedded location data in or associated with the social media content posting;(c) identifying an author of the social media content posting;(d) determining if the metadata storage contains location-related data about the author, if one was identified;(e) determining if location data pertaining to a physical location of the author at the time of posting of the social media content posting is available;(f) identifying any known place names present in or associated with the social media content posting;(g) if a plurality of locations is obtained as a result of steps (a)-(f) that comprises more than one potential location, disambiguating, using a relevancy software module, the plurality of locations to determine a most likely location; and(h) geotagging the social media content posting and storing the resulting geotagged social media content posting in the metadata storage.