System and Method for Mobile Tracking

摘要

A method of associating point-of-sale (POS) transactions with a plurality of active consumers in a system is provided, in which each active consumer carries at least one uniquely identifiable mobile communications device (104). The method comprises accessing a device location database (134) containing device location records (410), each of which comprises device location data (414) and corresponding time data (416) acquired by a mobile communications device of one of the plurality of consumers. A POS transaction database (136) is accessed to retrieve POS transaction records (400), each of which comprises transaction location data (402) and corresponding transaction time data (404). The device location records in the device location database are correlated with the POS transaction records in the POS transaction database based upon similarity of time and location data, so as to associate one or more of the POS transactions with a corresponding one or more of the uniquely identifiable mobile communications devices carried by the active consumers. 13 0 126 136 Figure 1