发明名称 |
Inventory management system |
摘要 |
System, method, and computer program product to optimize a monetary value of a use of non-content time during a media distribution, by computing an advertisement value of selling an inventory unit to an advertiser, the inventory unit comprising a non-content time slot during the media distribution; computing a promotional value of using the inventory unit to air a promotion for a program during the media distribution, the promotion for the program comprising at least one of a local promotion and a national promotion; and evaluating the advertisement value and the promotional value to identify an opportunity to optimize the monetary value earned from the use of the inventory unit. |
申请公布号 |
EP2767940(A1) |
申请公布日期 |
2014.08.20 |
申请号 |
EP20140155267 |
申请日期 |
2014.02.14 |
申请人 |
DISNEY ENTERPRISES, INC. |
发明人 |
DAVIES, CAMERON;MATTHEWS, MARY L.;SOMMER, STEVEN J.;HEDGES, JR., JAMES L.;DENSLOW, III, THOMAS W. |
分类号 |
G06Q10/08;G06Q30/02 |
主分类号 |
G06Q10/08 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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