Content with customized advertisement

摘要

The invention provides a method and system for customizing advertisements to the individual viewer or user receiving a content which may be generic or customized, subject to or independent of, a broadcast schedule.

主权项

1. A method for providing a customized video advertisement over a data network to a searcher, the method comprising:
generating, in response to a search initiated by the searcher over the data network, a search answer list including a plurality of search answers, the search answer list being customized based on personalized data of the searcher; transmitting the search answer list over the data network from the computer system to a searcher device, wherein the search answer list is presented on the searcher device but is not permanently stored at the searcher device for subsequent presentation to the searcher; generating, in response to the search initiated by the searcher over the data network, an advertisement list indicating a plurality of video advertisements, wherein the advertisement list is (i) customized based on the personalized data of the searcher and the customized search answer provided to the searcher in response to the search and (ii) related to a category of the search; transmitting the advertisement list over the data network from the computer system to the searcher device, wherein the advertisement list is presented on the searcher device but is not permanently stored at the searcher device for subsequent presentation to the searcher; and providing the searcher device, over the data network and in response to a searcher's selection, with at least one video advertisement corresponding to the searcher's selection selected from said advertisement list in addition to at least one search answer from said search answer list, wherein said personalized data is not processed local to the user.