| 主权项 |
1. A method of targeted advertisement, the method comprising:
receiving, at an anonymous profile server, aggregate demographic data of users that are associated with one or more packets exchanged between network devices of a communication network; generating, at the anonymous profile server, an anonymous first profile of a first user based on first data acquired via a deep packet inspection process and based on the aggregate demographic data, wherein the deep packet inspection process is performed based on the one or more packets and does not inspect packet payload data of the one or more packets, and wherein the deep packet inspection process includes determining source data and destination data from the one or more packets; retrieving, by the anonymous profile server, first user profile data from the anonymous first profile and sending the first user profile data to an advertisement system to determine a targeted advertisement, wherein the targeted advertisement is determined based on one or more bids received from one or more advertisers, the one or more bids placed based at least in part on the first user profile data, wherein the targeted advertisement is displayed to a second user while the second user is participating in a multi-user activity with the first user, wherein the first user participates in the multi-user activity via a first device associated with the first user and the second user participates in the multi-user activity via a second device associated with the second user, and wherein the targeted advertisement is displayed as an object within an environment displayed in connection with the multi-user activity at the first device and the second device; determining a response of the second user to the targeted advertisement; and updating an advertising effectiveness metric associated with the targeted advertisement based on the response. |
