发明名称 |
SELECTING SOCIAL CONTEXT FOR SPONSORED STORIES IN A SOCIAL NETWORKING SYSTEM |
摘要 |
<p>A viewing user is provided with sponsored stories describes actions of a user connected to the viewing user associated with an object promoted by an advertiser or actions otherwise promoted by the advertiser. Based on a performance metric, the social networking system selects the user or action to be described by the sponsored story. For example, the social networking system ranks candidate sponsored stories describing different actions or users and selects a candidate sponsored story to increase the likelihood of a viewing user interacting with the selected candidate sponsored story.</p> |
申请公布号 |
WO2014123666(A1) |
申请公布日期 |
2014.08.14 |
申请号 |
WO2014US11452 |
申请日期 |
2014.01.14 |
申请人 |
FACEBOOK, INC. |
发明人 |
YAN, RONG;BAKSHY, EYTAN;ZHANG, HAO;LI, HUAJING |
分类号 |
G06Q30/02;G06Q50/30 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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