DISPLAY ADS TESTING TOOL FOR RICH MEDIA DEVELOPERS

摘要

An ad test tool allows rich media developers to test ads in both a stand-alone environment and within live web pages. The ad test tool includes a stand-alone ad test tool, a live site ad test tool, and a rules and compliancy engine. The stand-alone ad test tool tests ads in a stand-alone environment by providing the ad rendering framework necessary to render ads on the user's local device. The live site ad test tool tests ads on live web pages. The live site ad test tool includes a proxy that intercepts ad requests from web pages and replaces the ads on the web pages with test ads. The rules and compliancy engine checks test ads for compliancy for security and privacy purposes and also verifies that click tracking and/or impression tracking operate properly.

主权项

1. A computer-storage medium including computer-useable instructions that, when used by a computing device, cause the computing device to perform operations for testing an ad in a web page, the operations comprising:
receiving, in a test ad tool on a local computing device, a test ad; on the local computing device, receiving, from a user, a selection of a web page for testing the test ad; receiving the web page, wherein the web page includes an ad markup for an ad from a remote advertising delivery system, the ad markup causing an ad request to be generated; intercepting, on the local computing device, the ad request; replacing, on the local computing device, the ad markup in the web page with an ad markup for the test ad; and on the local computing device, displaying the test ad in the web page using the ad markup for the test ad.