TARGETING USERS BASED ON PERSONA DATA

摘要

A method of targeted advertisement distribution based on persona data derived from a social network, wherein the social network includes a plurality of content streams, each content stream associated with a user and a user summary. The method includes the steps of receiving an advertisement request from a third party environment with associated content, identifying a content stream that includes a reference to the third party content, identifying a persona based on the user associated with the identified content stream, and serving an advertisement to the third party environment based on the identified persona.

主权项

1. A method for advertisement distribution comprising:
at a server,
receiving an advertisement request from a third party environment for an unknown user, the third party environment having a different domain than a social network;identifying a reference to the third party environment within a first content stream of the social network; andserving an advertisement to the third party environment for the unknown user based on a user summary associated with the first content stream.