TARGETED INVITATION DELIVERY

摘要

Data about a plurality of events is stored in an event database, including information for selecting who should be invited to the event. Data about a plurality of members is stored in a member database, preferably including members' preference criteria specifying the type of events in which each member likes to participate. The member information is matched against the invitee selection criteria and the event information is matched against the member preferences criteria to determine which members should be invited to each event. Based on results of this match process, e-mail invitations to the selected events are sent to the members.

主权项

1. A computerized system for selectively distributing invitations for a plurality of events to a plurality of members each having an electronic mailbox, the system comprising:
an event information database having (a) a plurality of event records, each event record storing event information for an event of a plurality of events, and (b) feedback information based on tracking of a plurality of member responses to invitations, wherein the event information stored in each of the plurality of event records includes one or more corresponding invitee selection criteria; a member information database having member information for each of the plurality of members; at least one computer processor coupled to the event information database and the member information database and configured to:
for each event of the plurality of events, analyze the stored event information obtained from the event information database for the corresponding event, the stored feedback information obtained from the event information database, and the stored member information obtained from the member information database to identify, for each member among the plurality of members, targeted events among the plurality of events; andgenerate and send, based on information about the targeted events, an electronic invitation message to the electronic mailbox of each member of the plurality of members for which targeted events were identified, wherein each electronic invitation message invites its corresponding member to all of the targeted events which were identified for that corresponding member.