INTERRELATED MULTIPLE SCREEN ADVERTISING

摘要

In multiple screen environments, an advertising server and a media server can interact with the multiple screens to ensure that advertisements are acknowledged by a viewer. In one example, a main or first screen is obscured to some extent until a viewer acknowledges the advertisement on one or more secondary devices. The extent of obscuring the main screen can be varied as well as the frequency of displaying the advertisement. This allows the user's viewing behavior to be modified based on the method of advertisement placement.

主权项

1. A system that places advertisements, comprising:
a media server that provides viewing content and interacts with a plurality of viewing devices; the viewing devices comprising at least a first screen and a second screen; and an advertising server that interacts with the media server and with the first screen and the second screen to place advertisements on the first screen and second screen, the advertisements maintained on the first screen until an acknowledgment is received from the second screen.