METHOD AND SYSTEM FOR CONTENT-BASED TARGETING OF PROMOTED INFORMATION

摘要

A method for targeting ads to users of touch screen devices. A visual preview for a web page is automatically generated and rendered to a user prior to actual transfer to the hyperlinked page. Any link on any page has an automatically generated preview. In order to cover the costs of generation of the preview, an advertisement banner is added to each of the previews. Targeted advertisements are displayed to the user along with the preview. The advertisements are based on content analysis and user preferences. The user selects a portion of the web page content. The content portion is analyzed for potential user goals (wishes). Then, the relevant ad(s) is selected based on the user goals and displayed to the user.